People's Records is a small but expanding pan-Asian record label run by Japanese twins Zuli, who opened the Beijing office, and Takuo Adachi who runs the Japanese and Taiwanese branches. People's Records began building a bridge between the two alienated punk scenes by releasing compilations of Beijing punk in Japan and bringing Japanese bands to China. The operation soon spread to include Korea, and then Taiwan in 2005 when the Adachi brothers brought a diverse entourage of Japanese punk and alternative bands to the island for Spring Scream. The traveling group of performers, including punky girls band Bubblelovele, rock 'n' rollers Buzz Dogs, spiritual hardcore outfit Goofy Style, heavy alternative group Antielement, youthful acoustic singer Kenya and party punk band Seven Stars Rockers among others, first made an appearance at The Wall before heading down to Kenting for the big festival. Sporting black salaryman suits while stoically filming their bands with hand held camcorders, the Adachi twins made the five day festival in the mountains seem a little more like a Beat Takeshi film noir. People's Records kept returning to Taiwan for Spring Scream and bands like Poplar, Double Negative, The Savas and Legonic Trap started joining other music events like Wild Spring in Hualien as well as Taipei's Formoz Festival.
While on the island, the Takuo Adachi forged a connection with Taiwan's big indie label Gamaa Music and started distributing Taiwan indie CDs in Japan. The two record companies also cooperated on a Legonic Trap/LTK Commune collaboration and a split CD featuring Taiwan indie rock group Bike and Japanese punk band The Savas. This led to joint rock shows between the two labels with many more People's bands touring the island and being supported by local bands like B.B. Bomb, Echo, Bike, Bear Babes, Joker, FiFiTwo, Kenny from Casino to name a few. More recently neo-rockabilly trio Hot Dog Buddy Buddy, punky songstress Higuchi Makiko and experimental hip hop duo Poplar have maintained connections by participating in Rock in Taichung, a weekend event organized by Gamaa Music. On the flip side, People's Records has often supported the Taiwanese hip hop group Kou Chou Ching on their visits to Japan. Continuously organizing events between China, Taiwan, Korea and Japan, the Adachi brothers have cultivated an understanding in East Asia's youth through music, further proving Guitar Wolf Seiji's immortal words, "There are no boundaries to Rock 'n' Roll!"